# Agentic Relations > Agentic Relations is APPLE TREE’s service for helping brands improve how they appear and are recommended in ChatGPT, Gemini and other AI models. Service website: https://agenticrelations.es/en/ Responsible organisation: [APPLE TREE](https://appletree.agency/) Your brand’s reputation in the eyes of artificial intelligence. We analyse what these systems currently say about your brand, identify gaps or inaccurate messages, and put a communications, content and digital presence strategy into action so that AI knows your brand better, describes it accurately and considers it when your customers look for solutions like yours. [Request an audit](https://agenticrelations.es/en/#contact) ## The new reality We no longer appear in a list of links. We either appear in the answer, or we don’t. - **41%** discover products with ChatGPT, compared with 57% who use Google and 37% who use Amazon. Source: PYMNTS Intelligence, 2026-09-08. - **+60%** higher conversion for traffic arriving from AI, with more revenue per visit and more time spent on the website. Source: Adobe Digital Insights, 2026-08-19. - **57.5%** have decided not to buy because of what AI told them. AI builds brand preference, and it can destroy it too. Source: Semrush, 2,338 US consumers, 2026-09-07. ## What it is A continuous cycle. From research to recalibration. ### Agentic Research — Research What models say about your brand and who they compare it with. ### Strategy — Define Brand positioning and narrative. ### Plan — Plan An integrated communications plan for each channel and source. ### Execution — Execute Content, media and communities. ### Monitoring — Recalibrate Continuous measurement and adjustments to the plan. ## How it is built Agentic Relations is built in 4 layers. ### Interface — An interface for your team and leadership One dashboard and regular reports, clear and ready to inform decisions. ### Agents — Agentic Research Programmed agents define prompts, run them regularly, score the results and propose actions, with human supervision. ### Brand intelligence — Brand intelligence Brand knowledge turned into rules: positioning, narrative, personas, competitors and trusted sources. ### Data — Data Industry research, the client’s own data and model responses, supported by data governance. ## The integrated plan We work on everything models read to produce answers ### Owned media Your website, blog, listings and profiles share one consistent, up-to-date narrative. ### Content architecture Structure, frequently asked questions, schema and data that models understand and cite. ### Earned media Bylined articles, press releases and coverage in the media that inform AI answers. ### UGC and reviews Opinions, ratings and conversations from customers and communities. ### Social and creators Voices talking about your brand where opinions are formed. ### Citable assets Reports, methodologies and case studies with a distinct identity that AI can reference. ## Agentic Research The agent-powered audit that informs the service We measure Share of Answer, ranking, sentiment by attribute and sources, for your brand and each competitor. Across ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews, in any market and language, with a scope that grows with your budget. ### Strategy — Semantic universe Personas, buying moments, markets and languages come together in a stable set of prompts. ### Agents — Execution Prompts are run across multiple models, with web search and repeated runs. ### Agents — Scoring Ranking, descriptors, sentiment, attributes and cited sources. ### Strategy — Diagnosis and plan Priorities and actions, each with an owner and a 90-day plan. ## Frequently asked questions ### What is Agentic Relations? It is APPLE TREE’s service to help AI models understand, accurately describe and recommend a brand. It combines an audit using programmed agents, a brand narrative strategy, an integrated communications plan and continuous measurement. ### What is GEO and how does it relate to Agentic Relations? GEO (Generative Engine Optimization) is the set of practices that help generative answer engines, such as ChatGPT, Gemini and Perplexity, find, understand and cite information about a brand. Agentic Relations is APPLE TREE’s strategic layer on top of GEO, AEO and SEO: it adds an agent-powered audit, brand narrative and an integrated communications plan that coordinates content, media and reputation. ### How does it differ from SEO and traditional public relations? SEO works to secure a place in a list of links. Agentic Relations works to ensure a brand appears, and is accurately described, in an AI assistant’s answer. It uses public relations, content and community activity, but prioritises and measures them based on what models say. It adds a strategic layer to the work an organisation already does. ### Which models and markets do you measure? ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews, across one or more countries and languages. The scope is tailored to the budget and expands with the brand. ### When will we see results? That depends on the action and the model, and we do not promise timelines. We measure the same set of prompts in each cycle, compare the results with the baseline and review the strategy at least quarterly. ### What does my brand receive in the initial audit? A universe of questions tailored to your brand, an initial measurement across multiple models, and a diagnosis covering your Share of Answer, how models describe you, a competitor benchmark and prioritised gaps, together with a 90-day action plan. ### Do you guarantee that ChatGPT will recommend my brand? No. No provider can guarantee this, because models vary between runs and change over time. We improve the likelihood by working on the sources that models read, and we measure it continuously. ## Contact An initial audit for your brand. Tell us about your brand and industry. We will propose the universe of questions and the models to measure. [Request an audit](https://agenticrelations.es/en/#contact)